Ken Giebel, Account Director

Ken Giebel has a packaged goods marketing background with a skew towards branded food products. He has developed the annual marketing plans for a variety of packaged goods. These included the development of the following: sales volume and financial forecasts, consumer and retail advertising/communication strategies, product development planning, label/package design, and consumer and retail promotion programs. This senior product manager experience accounts for the first half of his career. Also, on a number of occasions he was required to work with and supervise marketing consultants, advertising and promotion agencies and graphic designers. Further he and managed the marketing issues associated with two major product acquisitions.

After 15 years of brand management he switched over to the advertising side as a Vice President Account Supervisor. In this role he managed the advertising and media planning for such major accounts as the Dole Fresh Fruit and Vegetable Division, Lucky Food Stores, and Pepsi Cola Bottling. As the Account Supervisor on the Pepsi business he developed his promotional skills. He eventually turned this experience into a promotion and event consulting business, which he still manages today.

He is the Promotions Director for the California Lottery where he prepares the annual promotion plan, supervises all the promotional programs, and develops and produces all the creative materials for the Lottery's in-store advertising efforts. He is also the promotional director for the Pacific Orchid Exposition that he produces in conjunction with The Larose Group.